With fifteen years in marketing, I have come to the conclusion that it is utterly impossible for me (at least me) to decide what is a fad and what is not. Every time I think I see a lasting thing, it’s a Silly Band, and every time I think I see a flash in the pan, it’s Social Media.
That’s right, I said it, I thought Social Media was a flash in the pan. So maybe we should begin writing the obituary for Near Field Communication (NFC) today, because I think it’s here to stay.
Why? It passed the recently patented by me by myself alone “Holy Cow Test.” The story goes like this. My niece and I were going to a movie and were waiting in line to purchase our ticket when she saw a poster for some movie or show I’d never heard of but for which she’d been waiting her whole life (all 12 years of it). She took out the phone which had miraculously managed to be out of her grip for more than thirty seconds and I thought she was going to take a picture with it. Instead, she held the thing up to the poster like she was trying to get better reception and in a second she was watching the trailer for the show, to which I responded “Holy cow,” (see what I did there?).
Apparently, she had an app on her phone that made it possible for it to read a small chip in the poster just by holding it up to it. When I asked her what it was she said it was a “poster-reader thingy” and so, after thanking her for her help, I pulled out my own phone and discovered it was NFC at work.
And here’s the crazy thing… I had heard about this stuff years ago! Back then, continuing my stellar track record, I had considered it something of a fad. I didn’t pay much attention to it and for that matter neither did pretty much anyone else. I really says something that the first time I saw it was last weekend on a poster for a show I’d never heard of. As far as I can tell, Google’s been doing some things with it and so have a few businesses, but that’s about all I can drum up, so what I’ve decided to do is kind of become the NFC guy on the Internet.
So hi, I’m Gary, the NFC guy. I’m going to be putting up a bunch of these pages over the next little bit as I learn more and I will be including resources as well. Hope the information comes in handy.